[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.abiks.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/#Article","mainEntityOfPage":"https:\/\/www.abiks.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/","headline":"Spolo\u010dnos\u0165 Google men\u00ed pravidl\u00e1 n\u00e1kupu volebn\u00fdch rekl\u00e1m","name":"Spolo\u010dnos\u0165 Google men\u00ed pravidl\u00e1 n\u00e1kupu volebn\u00fdch rekl\u00e1m","description":"Po posledn\u00fdch prezidentsk\u00fdch vo\u013eb\u00e1ch v Amerike sa v krajine za\u010dala \u0161\u00edri\u0165 vlna zm\u00e4tku. Viacer\u00e9 soci\u00e1lne m\u00e9di\u00e1 priznali, \u017ee boli pravdepodobne skrz reklamu zneu\u017eit\u00e9 na \u0161\u00edrenie propagandy. Malo sa jedna\u0165 o zahrani\u010dn\u00e9 ovplyv\u0148ovanie volieb formou hl\u00e1senia dezinform\u00e1ci\u00ed. Firma Google spo\u010diatku podce\u0148ovala zneu\u017eitie jej slu\u017eieb, av\u0161ak nakoniec otvorila vy\u0161etrovanie. Za\u010dala preh\u013ead\u00e1va\u0165 svoje z\u00e1znamy. N\u00e1sledne potom sa v&hellip; <div><a class=\"more-link\" href=\"https:\/\/www.abiks.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/\">Pokra\u010dovat ve \u010dten\u00ed <span class=\"screen-reader-text\">Spolo\u010dnos\u0165 Google men\u00ed pravidl\u00e1 n\u00e1kupu volebn\u00fdch rekl\u00e1m<\/span><\/a><\/div>","datePublished":"2018-09-09","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.abiks.sk\/author\/#Person","name":"","url":"https:\/\/www.abiks.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6196ab3290f0588684cbf95ce4767834b8315bcb507f63d5b017eaff100340dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6196ab3290f0588684cbf95ce4767834b8315bcb507f63d5b017eaff100340dd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"abiks.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.abiks.sk\/wp-content\/uploads\/img_a291092_w16518_t1536765905.png","url":"https:\/\/www.abiks.sk\/wp-content\/uploads\/img_a291092_w16518_t1536765905.png","height":0,"width":0},"url":"https:\/\/www.abiks.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/","about":["Internet"],"wordCount":352,"articleBody":"Po posledn\u00fdch prezidentsk\u00fdch vo\u013eb\u00e1ch v Amerike sa v krajine za\u010dala \u0161\u00edri\u0165 vlna zm\u00e4tku. Viacer\u00e9 soci\u00e1lne m\u00e9di\u00e1 priznali, \u017ee boli pravdepodobne skrz reklamu zneu\u017eit\u00e9 na \u0161\u00edrenie propagandy. Malo sa jedna\u0165 o zahrani\u010dn\u00e9 ovplyv\u0148ovanie volieb formou hl\u00e1senia dezinform\u00e1ci\u00ed. Firma Google spo\u010diatku podce\u0148ovala zneu\u017eitie jej slu\u017eieb, av\u0161ak nakoniec otvorila vy\u0161etrovanie. Za\u010dala preh\u013ead\u00e1va\u0165 svoje z\u00e1znamy. N\u00e1sledne potom sa v z\u00e1ujme obnovy d\u00f4very pou\u017e\u00edvate\u013eov spolo\u010dnos\u0165 rozhodla, po vzore internetov\u00fdch gigantov Twitteru a Facebooku, podnikn\u00fa\u0165 kroky k zamedzeniu v\u00fdskytu podobnej situ\u00e1cie. Jej seniorsk\u00fd viceprezident Kent Walker ozn\u00e1mil, \u010do bud\u00fa kroky ved\u00face k zmene zah\u0155\u0148a\u0165. \u00b7 Politick\u00e9 inzer\u00e1ty bud\u00fa rozhodne podlieha\u0165 pr\u00edsnej\u0161ej kontrole. \u00b7 Zad\u00e1vatelia tak\u00fdchto inzer\u00e1tov bud\u00fa musie\u0165 poskytn\u00fa\u0165 vl\u00e1dou vydan\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo a \u010fal\u0161ie k\u013e\u00fa\u010dov\u00e9 inform\u00e1cie. \u00b7 Spolo\u010dnos\u0165 Google chce vnies\u0165 viac transparentnosti do \u00fadajov o objedn\u00e1vate\u013eovi reklamy o o v\u00fd\u0161ke finan\u010dnej hotovosti, ktor\u00fa do nej vlo\u017eil. \u00b7 V\u0161etky inform\u00e1cie o politick\u00fdch reklam\u00e1ch bud\u00fa v datab\u00e1ze, z ktorej bude m\u00f4c\u0165 v pr\u00edpade potreby \u010derpa\u0165 ktoko\u013evek. Napriek v\u0161etk\u00fdm opatreniam nie je stopercentne zaru\u010den\u00e9, \u017ee sa niekto op\u00e4\u0165 nepok\u00fasi zneu\u017ei\u0165 soci\u00e1lne siete a slu\u017eby internetov\u00fdch spolo\u010dnost\u00ed k manipul\u00e1ci\u00ed s verejnos\u0165ou. Najbli\u017e\u0161ie vo\u013eby v USA bud\u00fa v novembri tohto roku. Ide o ve\u013emi d\u00f4le\u017eit\u00e9 vo\u013eby o v\u0161etk\u00fdch 435 kresiel v Snemovni reprezentantov a o 33 sen\u00e1tnych mand\u00e1tov. Niektor\u00ed pracovn\u00edci pracuj\u00faci v tajn\u00fdch n\u00e1rodn\u00fdch zlo\u017ek\u00e1ch sa domnievaj\u00fa, \u017ee aj tieto vo\u013eby m\u00f4\u017eu by\u0165 ter\u010dom \u00fatoku zahrani\u010dn\u00fdch propagandistov. Po roku 2016 v\u0161ak bude krajina rozhodne obozretnej\u0161ia, \u010do sa t\u00fdka sofistikovan\u00fdch \u00fatokov cez internetov\u00e9 m\u00e9dia. Ochrana pred kybernetick\u00fdmi \u00fatokmi sa pre \u0148u stala prioritou. V\u00e4\u010d\u0161ia bezpe\u010dnos\u0165 je aj motiv\u00e1ciou k v\u00fdvoju nov\u00fdch technol\u00f3gi\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Spolo\u010dnos\u0165 Google men\u00ed pravidl\u00e1 n\u00e1kupu volebn\u00fdch rekl\u00e1m","item":"https:\/\/www.abiks.sk\/spolocnost-google-meni-pravidla-nakupu-volebnych-reklam\/#breadcrumbitem"}]}]